After the visit: Will a personalized exhibition souvenir lead to user generated content?

In a series of blog posts Hub Kockelkorn from Museon takes us behind the scenes of the first meSch enhanced exhibition ever to reveil how the smart technology was used. This is the third blogpost in the series. 

The previous two blog posts were about Museon´s expectations with regards to the use of smart replicas and the use of sound and projections in the exhibition. This time we will focus on visitors adding their own content and the personalized data souvenir that will be generated for each visitor after their visit to the exhibition. We will highlight why we included the personalized component and what we expect from the user generated content. Strengthening the relationship with the local community The theme of the Atlantic Wall exhibition is strongly related to the museum’s very location (the museum has been built on the former anti-tank ditch) and to the city of The Hague. Although Museon is not a museum with a local focus, it is the museum’s intention to be strongly rooted in the local society. The exhibition’s theme offers an excellent opportunity to strengthen the relationship with the local community. Although this exhibition does not aim at people living in The Hague only, it should at least be relevant to them. One of the purposes is to create a better understanding of their city to the residents and its past, that strongly influenced the city as it is today. The overall concept of the exhibition should contribute to this, but there are two features that are expected to play an additional role in this: the data souvenir and the online map with user generated content.

Still unpersonalized version of the data souvenir, front and back.

Still unpersonalized version of the data souvenir, front and back.

Data souvenir In the final section of the exhibition visitors will be asked to return the smart replicas they used to unlock the additional storyline of their choice. In exchange they will get a data souvenir: a personalized card on which their visit is reflected. The locations in the exhibition they paid most attention to will be printed on the card together with a reference to the corresponding locations in the city. In this way a relationship between the exhibition and the city outside the museum´s walls will be established. At the same time, people will be encouraged to visit these locations. There is also another incentive to do so: a large interactive map of The Hague as it is today.
Map with visitor generated contents

Map, days before the opening and therefore still without user generated content. When you visit www.museon.nl/atlantikwall some content might be available…

Map with user generated content Next to the place where the data souvenir will be printed, there will be a large interactive map of The Hague as it is today. On this map user generated content related to the Atlantic Wall be displayed, ranging from personal memories and stories related to the Atlantic Wall, to photographs from their personal archives or even selfies on relevant spots. Contributing to the map will be limited to people who visited the exhibition: you will need the passcode that is printed on the datasouvenir to be able to contribute your contents. We are anxious to know how many people will participate…! Yet, to be continued… At the time we published this blog post we were but hours away from the opening of the exhibition. It speaks for itself that we will closely study and evaluate the reception of the exhibition by its visitors. Our findings and the conclusion of whether we achieved what we expected to, will be shared here after the end of the exhibition. If, however you are interested in getting in touch with us prior to that, please do so by connecting to us through our social media channels, or contact us by email at: mesch@shu.ac.uk